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Databases ABI/INFORM Complete (ProQuest) Academic OneFile (Gale) Business and Company ASAP (Gale) General Business File ASAP (Gale) LexisNexis Academic: Business (LexisNexis) Journals To locate individual full text electronic journals, click "Journals" on the library home page and search by journal title, or browse e-journals by subject, select "Business and Economics" in the drop-down menu. Journals Available (in print) at Madonna Library:
B to B Barron's Crain's Detroit Business Forbes Harvard Business Review Inc International Trade Forum Journal of Advertising Journal of Business Journal of International Marketing Journal of Marketing Research Sales & Marketing Management Books Circulating Books
HF 5415 .L83 2001 The marketing plan: how to prepare and implement it Luther, William M.
HF5415. C5278 1994 Marketing myths that are killing business: the cure for death wish marketing Clancy, Kevin J.
HF 5415 .S53 1991 The marketing plan: how to prepare it--what should be in it Skacel, Robert
HF5826.5 .K45 2004 Advertising media palnning: a brand management approach Kelly, Larry D and Jugenheimer, Donald W.
HF5415 .Z96 1999 The end of marketing as we know it Zymzn, Sergio
Reference Books
HF5412.S88 204 (Ref) Key concepts in marketing Sunderland, Jonathon
HF 5415 .H18665 (Ref) Handbbok of Marketing Weitz, Barton and Wensley, Robin
HF1379 .O996 2001(Ref) Oxford handbook of international business Rugman, Alan M. and Brewer, Thomas L
HF5415.33 .U6 .M36 2000 (Ref) The maturing marketplace: buying habits of baby boomer and their parents Moschis, George Websites
AnnualReports.com Business and Economic Data : MEL BusinessUSA Edgar Database Financial Data Finder Hoover's Online Industry Information Resources Madonna University School of Business MySkillsProfile North American Industry Classification System (NAICS) Others (Style Manual):
A Manual for Writers of Term Papers, Theses, and Dissertations REF LB2369 .T8 1996
APA, MLA, AMA, Turabian, and Chicago Citation Styles (Long Island University) http://www2.liu.edu/cwis/cwp/library/workshop/citation.htm
Citing References: Turabian Style
Citing Sources: Assembling a List of Works Cited in Your Paper http://library.duke.edu/research/citing/index.html M Cummings Updated 8/6/2012
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