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Principles of Marketing

Revised 03/2019 MC


The following Books are recommended:

Circulating Books

HF 5415 .L83 2001
The marketing plan: how to prepare and implement it
Luther, William M.

HF5415. C5278 1994
Marketing myths that are killing business: the cure for death wish marketing
Clancy, Kevin J.

HF 5415 .S53 1991
The marketing plan: how to prepare it--what should be in it
Skacel, Robert

HF5826.5 .K45 2004
Advertising media planning: a brand management approach
Kelly, Larry D and Jugenheimer, Donald W.

HF5415 .Z96 1999
The end of marketing as we know it
Zymzn, Sergio

Reference Books

HF5412.S88 204 (Ref)
Key concepts in marketing
Sunderland, Jonathon

HF 5415 .H18665 (Ref)
Handbook of Marketing
Weitz, Barton and Wensley, Robin

HF1379 .O996 2001(Ref)
Oxford handbook of international business
Rugman, Alan M. and Brewer, Thomas L

HF5415.33 .U6 .M36 2000 (Ref)
The maturing marketplace: buying habits of baby boomer and their parents
Moschis, George

Revised 07/2017


The following is recommended for locating journals:

To locate individual full text electronic journals, click "Journals" on the library home page and search by journal title, or browse e-journals by subject, select "Business and Economics" in the drop-down menu.
Journals Available (in print) at Madonna Library:

  • B to B
  • Barron's
  • Crain's Detroit Business
  • Forbes
  • Harvard Business Review
  • Inc
  • International Trade Forum
  • Journal of Advertising
  • Journal of Business
  • Journal of International Marketing
  • Journal of Marketing Research
  • Sales & Marketing Management

Revised 07/2017

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Research Assistance

Need help with your research project? You can contact a librarian for assistance at the Reference Desk - (734) 432-5767.  Or send an email to the Ask a Librarian reference service.

Want to schedule an individual session with a librarian?  Click here on the Schedule a Session with a Librarian link and fill out the online form.

Need to find articles that aren't available online full-text or in hard copy in the Library's collection?  Or need to locate a book that the Library doesn't own?  Try the Library's Interlibrary Loan Service and request your items by filling out and submitting the appropriate online form.

Revised 09/2018

Today's Hours: –
Circulation Desk: 734-432-5703