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Home > Resource Guides > Business Pathfinders > Principles of Marketing

Databases 
 
ABI/Inform Complete (ProQuest)
Academic OneFile
Business and Company ASAP

General Business File ASAP
LexisNexis Academic

Journals

To locate individual full text electronic journals, click "Journals" on the library home page and search by journal title, or browse e-journals by subject, select "Business and Economics" in the drop-down menu.
 
Journals Available (in print) at Madonna Library:

B to B
Barron's
Crain's Detroit Business
Forbes
Harvard Business Review
Inc
International Trade Forum
Journal of Advertising
Journal of Business
Journal of International Marketing
Journal of Marketing Research
Sales & Marketing Management
 
Books
 
Circulating Books

HF 5415 .L83 2001
The marketing plan: how to prepare and implement it
Luther, William M.

HF5415. C5278 1994
Marketing myths that are killing business: the cure for death wish marketing
Clancy, Kevin J.

HF 5415 .S53 1991
The marketing plan: how to prepare it--what should be in it
Skacel, Robert

HF5826.5 .K45 2004
Advertising media palnning: a brand management approach
Kelly, Larry D and Jugenheimer, Donald W.

HF5415 .Z96 1999
The end of marketing as we know it
Zymzn, Sergio

Reference Books

HF5412.S88 204 (Ref)
Key concepts in marketing
Sunderland, Jonathon

HF 5415 .H18665 (Ref)
Handbbok of Marketing
Weitz, Barton and Wensley, Robin

HF1379 .O996 2001(Ref)
Oxford handbook of international business
Rugman, Alan M. and Brewer, Thomas L

HF5415.33 .U6 .M36 2000 (Ref)
The maturing marketplace: buying habits of baby boomer and their parents
Moschis, George
 
Websites

AnnualReports.com
Business and Economic Data : MEL
BusinessUSA
Edgar Database
Financial Data Finder
Hoover's Online
Industry Information Resources
Madonna University School of Business
MySkillsProfile
North American Industry Classification System (NAICS)
 
Others (Style Manual):

A Manual for Writers of Term Papers, Theses, and Dissertations
REF LB2369 .T8 1996

APA, MLA, AMA, Turabian, and Chicago Citation Styles (Long Island University)
http://www2.liu.edu/cwis/cwp/library/workshop/citation.htm

Citing References: Turabian Style

Citing Sources: Assembling a List of Works Cited in Your Paper
http://library.duke.edu/research/citing/index.html
 
 
M Cummings
Updated 10/1/2014



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