eBusiness & eCommerce: Books

Brand Failures is a riveting look at how brand disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

This tool for businesses and lawyers involved in electronic commerce includes checklists and practical advice on the principal pitfalls relating to the Internet and email, and how to exploit the new technologies to advantage. Written by a solicitor who advises on these issues, it seeks to provide a simple summary of the relevant legal issues.

The Oxford Handbook of International Business comprises twenty-eight original chapters that reflect both the present structure of the field and the major intellectual issues of current and likely future interest. Demonstrating analytical insight and critical thinking, the authors are all authorities on their chosen topics and have been active as leaders in the Academy of International Business. Their chapters survey and synthesize relevant literature of recent years.

CODE looks at the collaborative model of creativity - with examples ranging from collective ownership in indigenous societies to free software, academic science, and the human genome project - and finds it an alternative to proprietary frameworks for creativity based on strong intellectual property rights.

Addressing IT managers and staff, as well as CIOs and other executives dealing with corporate IT security, this book provides a broad knowledge on the major security issues affecting today's corporations and organizations, and presents state-of-the-art concepts and current trends for securing an enterprise. Areas covered include information security management, network and system security, identity and access management (IAM), authentication (including smart card based solutions and biometrics), and security certification.

Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country.

After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. Showcasing the experiences of 32 companies (both successes and failures) in a wide variety of industries, Mark Epstein explores such issues as corporate culture and strong leadership from the executive suite, integrating e-commerce into corporate strategy, aligning goals, accountabilities, and performance metrics to support e-commerce initiatives, and building systems that can measure the value of your e-commerce investments.

The International Handbook of Electronic Commerce is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems.

This book offers a clear and concise overview of the fundamental principles of computing by building a framework for understanding computer applications. This book is essential for those involved in, affected by, or interested in Internet and Web applications relating to eBusiness. It will be useful as an introductory textbook in courses about human-computer interaction, eBusiness, mass communications, and of general interest to library and information studies students.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.

Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets- those in which two or more customer groups receive value only if all sides are actively engaged.