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Dartnell's Public Relations Handbook
"Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job.
Encyclopedia of Rhetoric and Composition
Drawing on the scholarship and expertise of 288 contributors, the Encyclopedia presents a long-needed overview of rhetoric and its role in contemporary education and communications, discusses rhetoric's contributions to various fields, surveys the applications of this versatile discipline to the teaching of English and language arts, and illustrates its usefulness in all kinds of discourse, argument, and exchange of ideas. The coverage has been tailored to meet the needs of American teachers and students.
Encyclopedia of Twentieth Century Journalists
This book is a unique compilation of biographical sketches which covers editors, publishers, photographers, bureau chiefs, columnists, commentators, cartoonists, and artists. Alphabetical entries provide overviews of the lives and personalities of a good cross-section of important people
Handbook of Public Relations
This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics."
Ethics in Journalism
In this fully updated and expanded 6th edition of Ethics in Journalism, author Ron F. Smith provides a highly readable introduction to journalism ethics, and offers solutions for the many ethical dilemmas facing journalists today. Utilizes dozens of new case studies, the book explores the practical ethical issues involved in developing sources, coming to terms with objectivity, and bringing compassion to the pressures of journalism
Ethics in Public Relations
Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum.
Evaluating Public Relations by
Publication Date: 2005-05-01
Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods.
The Human Journalist
Willis examines the many orientations and perspectives of reporters that gather and present the news of the day. Debunking the notion that there are limited perspectives journalists may use, Willis examines up to 15 different orientations that reporters bring to their work.
In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign.
Quoting God charts the many ways in which media reports religion news, how media uses the quoted word to describe lived faith, and how media itself influences and is influenced by religion in the public square.
The Troubles of Journalism
This book looks at criticisms of the journalism profession and evaluates many of the changes in journalism--both positive and negative. In addition, it suggests what the many changes mean for this nation and indeed for the world at large, as American journalism--its methods and standards--has markedly influenced the way many millions overseas receive news and view their world.
The Vanishing Newspaper
Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms.
Writing to Inform and Engage
Conrad C. Fink, a longtime reporter and bureau chief with the Associated Press, leads intro journalism students through the basics of news writing, followed by analytical, interpretive, and opinion writing, including specialty sports' coverage, science, business, technology, and profiles.