Journalism and Public Relations: Books

Drawing on the scholarship and expertise of 288 contributors, the Encyclopedia presents a long-needed overview of rhetoric and its role in contemporary education and communications, discusses rhetoric's contributions to various fields, surveys the applications of this versatile discipline to the teaching of English and language arts, and illustrates its usefulness in all kinds of discourse, argument, and exchange of ideas. The coverage has been tailored to meet the needs of American teachers and students.

Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum.

Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods.

An innovative theory of "pragmatic objectivity" to guide journalism today.

Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms.